Centrepoint Computer Services came to Armstrong to help name and brand a completely new CRM platform they had developed. Based in the cloud, the new system is unlike any other in the marketplace and we felt the name and identity should also be unlike any other.

OOMI has no link or reference to any particular sector and the accompanying strapline was created with expansion of the product in mind. The resulting brand is bright, vibrant and adaptable across many deliverables including featuring on the software itself. In the world of grey software, OOMI certainly makes an impact.