MPI 50th Anniversary

Branding

Leaders in the field of aviation, rail and engineering recruitment and support services, MPI celebrated their 50th Anniversary in 2012 and after refreshing MPI’s branding in 2010 Armstrong created a new anniversary sub-brand to mark the occasion. Combining the traditional feel of MPI’s corporate look with a view to the next 50 years, the logo utilises colours of the company’s specialist divisions.

The 50th Anniversary vivid identity was applied across all collateral produced in 2012 including stationery, brochures, display stands, online communications and a variety of merchandise including commemorative pens, mugs and umbrellas.

In addition, bespoke invitations were created for a celebration dinner held at Luton Hoo Hotel with a dedicated online RSVP for invited guests.